The story behind

From idea to reality

From idea to reality.

The idea of The Viking Museum came from the great international interest in the Viking era, as well as the fact that there is a need to be able to experience the Viking era in a modern and interesting way, still based on a properly told story. With this in mind a highly experienced and creative team was formed together they outlined the concept that will put the Vikings on Stockholm’s map.

The initiators consist of Staffan Götestam, Director and manuscript, former CEO Ulf Larsson, LG Nilsson, Head of Design and Scenography, And Fredrik Uhrström, Executive Chairman. One of the boat halls in Wasahamnen on Djurgården was available to rent and the project started to accelerate. The closest to the project was Björn Sundeby, who financed a preliminary study. LG Nilsson and Fredrik Uhrström then contacted Olof Stenhammar who wanted to be a part of it with the entrepreneurs Per Falk and Hans Olofsson. The investment company Vator Securities also saw the potential and contributed to the final funding needed for the idea to become reality.

The Opening

The museum was completed in April 2017 and was officially opened in the presence of H.M. King Carl XVI Gustaf and H.M. Queen Silvia.

Initiator & board

Former CEO of Junibacken. Ulf Larsson has worked as CEO, Deputy CEO and Finance manager for over 25 years in the visiting industry. Previously, Ulf Larsson was for example CEO of Gröna Lund, Ericsson Globe arena and Parks & Resorts Scandinavia.

Ulf Larsson

Initiator/ Project Managing Director

Founder and Chairman of IST AB, one of the Nordic region’s largest IT and knowledge companies in the field of education and training. Since the age of 20, Björn has been a serial contractor and started among thirty companies, most of them in IT.

Björn Sundeby


Established storyteller, author and lecturer. Has worked with visiting destinations such as Sweden’s Millenium Exhibition at Disney World in Florida, Siggesta Farm, Gustavsberg Harbor, Factory Are and the Velamsund Nature Reserve.

LG Nilsson

Head of Design and Scenography

Founded Junibacken in Stockholm. Producer, director and dramatist. Produced and directed about 40 plays and musicals. Long experience of leading great artistic projects and directed and produced in Copenhagen, Moscow and Beijing.

Staffan Götestam


Founded Junibacken in Stockholm, which has annual sales of 68 million SEK and has around 400,000 visitors per year. He was CEO of Junibacken for six years and is currently an active independent consultant for growth companies and companies in innovation.

Fredrik Uhrström

Board Chairman

Founder of OMX (today a part of Nasdaq), economics honorary doctorate at Stockholm Schools of Economics and philosophy honorary doctorate at Lund University, developed and runs the experience farm, Siggesta farm, Värmdö.

Olof Stenhammar

Invester/ Board member

CEO and owner of SLG International in Received the Stockholm Chamber of Commerce World Class Prize 2005 and is active in 19 countries.

Per Falck

Invester/Board member

Former family business in pharmaceutical and medical technology with Dosett as the most famous brand. Winner of SM in “snappsvisor” 2014.

Peter Thurell

Board Member

Charlotte Stenhammar

Board member